About

about

Bridging product design and branding to win customers hearts and minds

Hi, I’m Izzul

I’ve always been curious since I was kid, like exploring ways to pirate photoshop at age of 10 and find out if I can clone myself. It damn well made me feel happy and satisfied.

Fast forward a decade later, the curiosity led to my passion in building products that people love across different industries, both B2B and B2C

Leaving something a little bit better before I leave the Earth

I discovered my Ikigai through collaborating with passionate individuals doing meaningful work in social enterprise, tech education, and tech sustainability.

Furthermore, I cofounded majlisku.com with my brother and we helped over 10,000 Malaysian couples with wedding guests conundrum .

I believe in the power of businesses to do good, and I am committed to use my skills to empower them to build lasting impact beyond my lifetime.

While I'm not designing, I enjoy nature, photography cycling and occasionally beating bosses in Dark Souls video games.

View my work in action

I enjoy collaborating with passionate people across the globe

In a demanding startup environment, Izzul consistently delivered various assets, from mobile app mock-ups to complete dashboard application workflows. He revamped our platform with creative interfaces, engaged directly with users, and maintained a customer-centric approach. Izzul is a pleasant team player with strong empathy, adaptability, and professionalism. I highly recommend him for product design opportunities.

Martin Lurand

Product Manager

I saw Izzul's dedication to teamwork, user experience, and creativity. He teamed up effectively with people at different levels of seniority, shared ideas and listened to viewpoints, and implemented feedback into his work. Besides his main job in the Product team, he consistently provided valuable support to my team in Marketing, demonstrating responsiveness, collaboration, helpfulness and reliability

Maria Jose Malpartida

Head of Marketing

It's been a pleasure working with Izzul at Handprint. He's very creative in his work, obsessed with crafting engaging user experiences and an easy person to work with. I trust his ability to be an asset for any company looking for a talented UX designer!

Clément Costanza

Head of Growth

Izzul took initiatives to optimise UI creation processes and brought enjoyable interactive collaboration within the teams! Izzul is a kind team member, always giving a helping hand and showing loads of patience through the many challenges of a startup. I have no doubt he'll find the sweet spot to unleash his full talent and keep creating meaningful designs that speak to people's hearts :)

Mimi Nguyen

General Manager

My design approach is built on a set of core principles

Always strive for delight

People perceive pleasing aesthetic design to be more usable and reliable. I believe investing time to make people feel good using your product can go a miles way to win their hearts and well, engagement.

Collaborate to create

I aim to form strong partnerships with clients and founders, leveraging shared visions and diverse perspectives to pave way for groundbreaking solutions and produce something everyone can be proud of.

Work that is never perfect

I believe in setting up hypothesis, asking the right questions and getting products into hands of customers as soon as possible for testing will set up for incremental wins along the way. There is no failure, only learning.

My skills and interests

Product & UX Design

I find joy in solving complex user problems and the process of getting feedback to improve solutions

Visual Design

I always strive for visual storytelling using brand colors, typography, imagery and white space to match your brand look and feel

Branding

I love figuring out brand stategy, tone and voice and weave them all together into visual design

Web design

Webflow development

Prototyping

Design system

Mobile apps