Earthwallet
Sustainability for internal engagement mobile app
product design
UX DESign
Moving towards the same ESG goals isn't just about feeling good, it's about making good feel real
Challenges
Over half of employees (51%) care deeply about working for companies with strong environmental, social, and ethical values.
This means companies need to find engaging ways to connect with purpose-driven workers to gain clear advantage in attracting and retaining the best talent, especially among millennials and Gen Z.
approach
Designing a mobile experience where employees can turn company points into trees planted, oceans cleaned, and communities empowered
Employees can use their company rewards to fuel real-world projects around the globe, watch their contributions grow on the ground, and share the impact with their friends
results
Successful pilot test with a major bank in Singapore
boosted confidence and paved the way for a successful future partnership
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Project goals for an MVP prototype
user experience
Inspire actions using engaging and purposeful experience
I've designed a user-friendly experience that makes redeeming their points to amazing global projects fun and inspiring using interactions and visual elements that highlight project missions and stories.
Browsing curated projects across the globe with multiple intuitive ways
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Learning about the project and the missions
Making impact by redeeming Earthpoints
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Receiving Earthpoints from employers to redeem impact
Empower users to take pride by visualizing their progress of making a real impact
Intuitive dashboard lets users track sustainability progress in details across categories and celebrate every step with inspiring photos and videos
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Track My Handprint dashboard for detailed insights on contributions and impact, making it easy for sustainability managers to report and share to their stakeholders
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Using visual storytelling to inspire positive change through social media
Believing in social media's potential to inspire good, I made sure to always craft beautiful and easy to share visuals that empower users to tell the stories of their positive impact with their friends and families
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Majlisku mobile experience
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Distinctive visual style that infuses a sense of delight and enjoyment in the event planning process
Learning
Building a culture of sustainability is about giving everyone opportunity and motivation to do their part
As small as replanting a baby mangrove tree in Indonesia
The design experimentations definitely improves my design skills. But most importantly it allows me to look beyond engagement metrics but also understand what inspires the current generation towards making real impact.
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CREDIT
PRODUCT OWNER - martin lurand
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Let's build