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MAJLISKU
Rebranding to align with new mission
Brand identity
web design
After launching and learning from valuable feedback, Majlisku was excited to relaunch with a fresh look, mission, and vision. I created a brand strategy and identity that resonates with people planning events, making it easier and more enjoyable for them
VISIT SITE
Challenges
80% of young adults struggle with guest list decisions in wedding planning
Malaysian weddings today tend to be smaller and more intimate than before. Unlike in the past, where inviting many people was a tradition, now younger generations prefer smaller weddings to save money and invite only close friends and family, partly because loved ones aren't all in one place anymore and living expenses are higher

Respondents of my surveys said that they find it most challenging to determine their guest list and  manage pax that align with their budget and venue limitations while avoiding conflicts with parents and relatives.
view surveys
approach
Centralize the guest list creation, invitation sending, andd RSVP management into one seamless environment
By developing a user-friendly platform that allowed hosts to create personalized guest lists and send invitations directly from the same space, I aimed to eliminate the pain points associated with the traditional methods of using Excel sheets and third party digital invites.

View process
results
2M
impressions on X
34k
active users since dec 2022
A centralized dashboard that provides a comprehensive overview of the event and guest status.
brand positioning
Personalized invitation that rekindles connection to celebrate moments
I asked what makes people love Majlisku - features like personalized invitations and effortless guest sorting. Then I crafted the brand positioning - It's not just about event planning, it's about reviving the tradition of genuine invitations and fostering meaningful connections in our digital age.
A centralized dashboard that provides a comprehensive overview of the event and guest status in both desktop and mobile.
A centralized dashboard that provides a comprehensive overview of the event and guest status in both desktop and mobile.
A centralized dashboard that provides a comprehensive overview of the event and guest status.
brand identity
Look that feels timeless, personal yet inviting
Majlisku logo was redesigned to evoke the classic, timeless feeling while being easily recognizable and able to live on digital invitations as a decorations - while not losing the memorable four clove silhouette.
Intuitive experience to customize invitation and manage guest wishes and gift registry
A centralized dashboard that provides a comprehensive overview of the event and guest status in both desktop and mobile.
A centralized dashboard that provides a comprehensive overview of the event and guest status in both desktop and mobile.
Distinctive visual style that infuses a sense of delight and enjoyment in the event planning process
Distinctive visual style that infuses a sense of delight and enjoyment in the event planning process
website launch
To inspire people creating lasting memories
Majlisku's new website launched alongside the app update 2.0. It's designed to be memorable and fun, while also offering inspiring stories and tips for planning weddings or special events.
Intuitive experience to customize invitation and manage guest wishes and gift registry
Intuitive experience to customize invitation and manage guest wishes and gift registry
Design system for Majlisku
Design system for Majlisku
Learning
The kind of project that gives me incomparable joy and growth
“I’m able to reconnect with old friends again”
Gathering feedback from users, we've received heartfelt thanks for our small team's ability to redefine how people celebrate their special occasions with their loved ones.

While this endeavor is deeply personal, it's also been an incredible learning journey. In the process, I've delved into diverse areas of UX such as product development, honed my skills in UX writing and marketing, and gained invaluable insights by directly engaging with users as their support.

The ability to experiment and actively engage with our users has not only empowered us to innovate but has also fostered a profound sense of empathy, enabling us to better understand and cater to their needs
CREDIT
ILLUSTRATOR - SARAH LIYANA
Let's build
izzuldesigns@gmail.com
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